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So many entrepreneurs get these GREAT ideas that they’re super excited about, but they wait to take action until the situation is absolutely PERFECT. They get so stressed out worrying that something won’t go “perfectly” that they never even start the project in the first place.
But the concept of perfect is made up. It’s not REAL. Perfect is your expectations of what your business should look like. Instead, focus on what would bring you forward, and what’s the best you and do RIGHT NOW. Maybe eventually you can reach that ideal “perfect,” but I can guarantee you’ll never make it if you don’t get STARTED.
What are you really going to get when you finally decide you are DONE waiting, and you’re going to start your next venture RIGHT NOW?
1. You find out what YOU like and don’t like.
When you get started, you finally get REAL WORLD EXPERIENCE that teaches you what you like (and don’t like) about your business. This can give you movement forward and clarity on what it really looks like to be a part of this adventure. You can also make sure you don’t accidentally lock yourself into something you don’t actually like.
2. You will learn a TON about the audience.
There is no faster way to learn about your audience than to go out and TALK to them. You can learn if you even want to work with that audience in the first place, and you can also learn if you’re actually a fit for what your audience is really looking for.
3. You learn what it REALLY takes.
Almost every time I’ve started a new business venture, it’s been way bigger than I thought it was at the beginning. Being an entrepreneur takes a lot of work, especially when you’re striving to grow your business and make serious change happen. You will so many tactics and techniques to help your company THRIVE, and in the process.
4. Getting new skills.
All of the amazing tactics and techniques you’re building will give you skills you can bring forward in every single business idea you ever have. Your skills follow you throughout your life. They don’t stay behind in your last business venture.
5. You gain momentum.
With new skills available to you, with your knowledge of what it really takes to run your business, with a clear idea of who your audience is and what you want to do, you can suddenly do so much more than you ever thought possible.
Make sure you watch the video above so you can leverage the MOST out of your business!
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[The following is a full transcript of this episode with Joel Bower. These videos are recorded unscripted and are filmed in a single take. Subscribe to our RSS feed and follow us on YouTube, Facebook, Twitter, and Instagram to keep up with our video series.]
Hey everybody it's Joel Bower, co-founder of Skirmish Strategies, and business leverage expert. Today I'm going to go over the reasons to stop waiting to take action on that next business idea, and why we really should.
So many times people have this great idea and they think, "Oh man this is going to be the business, and I'm going to get into it," but they're waiting for everything to be perfect, they're waiting for everything to be figured out, and know exactly what to do, and how they're going to succeed. They may sit on it for years and years.
One of the things I do know absolutely about business is the people taking action actually are the ones that learn what it takes to make that business succeed. The people that keep waiting, and thinking they're going to get it perfect in their head are going to find that they have more or less the same struggles, except they waited, and they got a lot more stress about it because they're so worried about it getting perfect that they didn't get started.
The one thing about business is you will be surprised, at every turn it seems. You really feel like you mastered a part of it, and next thing, something changes in the industry, or some idea comes to mind that would be so much better, or take better care of your audience, or yourself, and everything changes.
Business is not about waiting until everything is lined up and perfect. It's about getting started, and striving for excellence, striving for something better, striving for having something really great. You're not going to have it perfect, it just doesn't exist. Nothing is ever perfect because ultimately the idea, the concept of perfect is made up. It's made up in your head, it's not real, it's your expectations of what it should look like.
If you can get those to a place of clear expectations, not perfection, but what would really be a high level of standard for that thing so you can move forward. What would be the best that you can do right now? How do you grow it so that maybe someday you'll be that standard that you were thinking you have to have, but it's not true if you don't get started, if you don't do something it's not going to get there.
What I really want to cover is what are the benefits of it? If you really say, "Okay that's it, I'm done, I'm going to start right now. I'm ready, I'm not going to wait anymore," what does that look like? What are you really going to get? Even if you don't get to that perfect result right away, what are you going to get?
To me it's the core things that really allow a business to truly survive and succeed. It's the things, the information. It's the knowledge, it's the stuff that you get back when you try something that's really going to tell you what you like to do, what your audience out there might actually be like and what they really need, not just what you thought up in your head but what they really truly need, and what they would gladly pay you for.
We start is you find out what you like, and don't like. How great is that?
You get in there and you go, "You know what? I want to be a writer. I want to create a blog, and it's going to be amazing, and everybody's going to come and want my stuff because I'm going to produce amazing books, and I'm going to educate them on the front end so they want more of what I have." Then you get out there and day one, you're like, "Man, this writing is horrible. I'm alone, I'm sitting at a computer by myself. It sounded like a good idea, but maybe it's not what I really want. Is there another way I can do this?"
Really getting clear on what you do like, and what you don't like can actually give you a lot of movement forward and give you more clarity on things that just aren't ever going to be perfect. It's things that you have to experience and get a clearer picture of what it really looks like so you can move forward and grow, get your skills in place.
Also make sure that you're not just locking yourself into another thing that you don't really like. I say that because a lot of people generally have a business idea or concept because they're dissatisfied somewhere else. If they have a job, or the business that they're currently running and they want out, but they're not ready to take that action on it. If you're going to do that jump and you're going to find new opportunity, know that you like it, know that you actually enjoy the work behind it.
The next piece is you are going to learn a ton about the audience. There is no faster way to learn about your audience than to say, "Hey this is my audience, go talk to them," and then find out if they really are your audience, or what they really want.
I've seen both. I've seen you get in there and go, "Oh my God, I don't want anything to do with these people. I do not want to be here." There's something - the problems they're facing, or the way they talk themselves up - about them, it's not just something I can help with, or something that I want to help with. I've had that happen, and I've also found that I wasn't right on what they needed. I was like, "Oh you know what would make them so much happier? If they just all did this." I get in there and I teach it, and they go, "Ah, that's okay, what if I could do this instead?" I'm like, "Oh man that's even easier than what I'm teaching. Yeah I can teach you that." Then my life and their life got better.
Pay attention and learn about your audience, by getting started, by not waiting any longer you can get that information.
Next you get to learn what it really takes. Now, when you dig into a business and it's built up in your mind and you've never built a business like this before, you're not always clear on what it takes. Almost every time it's been way more than I expected. Not in a bad way like, "Oh my God, I can't believe it's all this." It is something that takes a lot. To do something really important, and do something big, and to grow a business, there's always something behind it.
I know there's a lot more out there being taught about, "Oh it's so easy. Just follow our exact steps and you'll become a millionaire tomorrow. All you have to do is one thing."
The thing I've seen about almost every trainer that I know in that space that says things like that, I know how much they're doing in their business, and it's way more than just the thing that they're selling. They're doing a lot of the back end, they're doing affiliate relationships, they're building YouTube channels, they're testing out all the new items, Periscope, and Facebook live. They're checking out everything, because they're learning what it's really going to take to grow and keep their business moving. They can't teach you all that, they can teach a part that they're really good at. You've got to be ready to add to it, you've got to be ready to think, "Hey this is only part of it."
If I was going to do, let's say a podcast, which is crazy popular and the numbers are growing everyday on how many people start a podcast. If you want to start a podcast and you're like, "You know what? This trainer out there, he's doing so much, and he has a million followers, and he's making a billion dollars, I want to be like that. All I have to do is learn how to start a podcast." No, that is one step.
Once you are producing content in a regular format like a podcast, it's great for building an audience because they know where to come and get more of you, and that's what they want. If you aren't marketing it, if you're not actually sending traffic, you're not going to see the growth in the beginning. If you aren't making sure that audience has some sort of need that you can help take care of, and that you have some sort of way for them to pay on the backside to keep you going, keep you in business, you're going to fall short very quickly.
You're going to find that you're spending lots of hours, and there is no reward. There is no business growing because there is no financial return. You can't invest back in the show, you can't grow it more, you just can't get to places that you really need. Even like, you think a thing that people think is like, "Oh I'll just get a sponsor. If I work on the show, and get it promoted, and get to that level, then I can just get a sponsor it and they'll take care of it."
That's another thing that you probably don't know how to do yet, and to do it right. What do you charge, how do you negotiate, what do the structures look like, what could you bring to them that allow you to ask for so much more than you would have thought possible in the beginning? There's a whole entity there.
Getting in and actually starting something, you start to learn all those pieces. I actually get excited.
First I was like, "Oh another thing, now another thing." Now I start getting excited because these are the skills that it takes. By taking action, by getting in there and doing something, I'm starting to get a clearer picture of what it takes to really succeed. That feels amazing because then I know it's just a matter of time, right? I've learned kind of the pieces that are out there and what it takes, and I'm going to keep moving forward.
I've learned the skill of anytime there's something new like that I don't get freak out and go, "Oh my God, it's all doomed." I'm looking for them, I'm waiting for them to show up in my business so I can tackle them, and handle them, and bring them back in a strong way so I can get more of the success that I want, in a way that I want it.
Instead of thinking, "Oh my God, this thing just surprised me, it just showed up." It doesn't usually happen, usually there's a lot of warning if you're paying attention. Definitely do that, learn what it really takes. Start taking notes, get those in there, and start planning out how you're going to learn these skills. Just one at a time, don't overwhelm yourself. "Oh I have all of these," that's not how you do it. You go, "Great, this one right here. I definitely want to figure out how to feed people from my podcast into a subscriber list so I can keep talking to them. Then I can actually just talk to my audience and say hey, I'm thinking about this new program, would you guys be interested?" You can do very light beginning sales to see if you have ideas that really will take off. That's an amazing way to leverage the podcast.
If you didn't know that's one method, because you weren't looking for that, yeah you'll find yourself going, "Oh man I'm getting all of these listeners, and I'm not making anything." Now you're in trouble.
Just look for those things, find those things, look maybe a little further down the road and just plan them in. "Yeah I'm going to look into this, I'm going to make sure I have some information on that." That leads us to our next one, is getting new skills. As you do things, as you get in there and actually are practicing what it takes to build a business, or doing what it takes to build a business, you are going to build skills.
Now you might not know exactly how they come to be, or how they're coming to be used in your life, or how they're going to better your life all the time. As you gain in skill, and ability, and clarity around some area, not only can you help lots of other people, but you can also take it to every other business idea you have, or how to keep expanding this concept.
That's what goes with us. I started thinking early on, it was like all outcome. If I didn't succeed, if I didn't get it immediately, it was all lost. It actually cost my business a lot. Not because I didn't produce a ton of value, it's because I didn't value what I had produced. I wasn't looking for what I now, I look for assets everywhere.
I look for this skills, so if like yesterday I wanted to do a video project and I couldn't, I didn't have the skills to do the editing, if I could learn that that's an asset. I take that with me, that's added value to my brand, and to who I am. That's going to add a ton of value to my business. Take these opportunities.
The other place is really relationships and connections. If I was building this one entity and I was like, "Oh that's done, it didn't work." I move and I forgot all those connections I made, and I didn't bring them with me, I'm losing assets just because I wasn't paying attention. I don't want that same thing to happen to you. Build up skills, get the things, everything that you get from what you're doing to start a business, or to learn it, to move it is something that you take with you that you can do next time, and next time, and get better and better.
That's how it builds up over time, suddenly you find yourself being wickedly talented in a space, is cause you were willing to do this. That build up of really going through, and keeping you learning more and more skills, suddenly there's just nothing, there's thing that you used to think were impossible are now very possible, and they're easy for you.
Now you get this momentum piece, now you're building because you started, and you're getting these results, and you're starting to pay attention to the assets you're gaining. Now you can use this thing, maybe this month you really struggled to do something, just figure out how to get your website up. Next month you don't have to do that, you know how to get websites up. Now you know how to come in and refine it more, now maybe you have to learn how to do some social media graphics or images and you learn that.
As you stack those, it's not long until you have the ability and clarity around every aspect of that business, you just gotta see it like that, and go after those assets. That momentum will keep building and building, and suddenly to do so much more than you ever thought possible. That's how businesses are built, that's why you look out and you see experts in their field and you go, "Oh my God, I wish someday that I could be like him, if I could do that." Well where do you think they started?
They started by getting the skills and practicing what they knew it took to build their business. Now they're giants in those spaces because, wow, they've done the work. They learned, they built up these assets. Suddenly they can take all of that momentum of everything they've learned, and now everything moves faster.
That seems so impossible sometimes. You're like, "Oh, how could they possibly get that whole thing up so fast? How could they do that so quickly, this entire thing? I can't even manage, that would take me years to do." Well, this is how they did it.
Get in there and do it, go through. Find out what you truly like, find out more about your audience and who you're hoping to serve, learn what it really takes to get the business going, build those skills, and get the momentum to move your business and yourself to where you really want to go. Thank you guys so much.