Everyone is always telling entrepreneurs that the key to success and happiness in their business is to focus on what they do best - what they LOVE to do - and that money will follow. Unfortunately, this can get us into HUGE trouble and create massive problems. Why?
Because people STOP paying attention to the other important (but maybe less exciting) parts of their businesses!
Instead, you want to leverage what you do best, get clear on what you REALLY love, and get the most out of doing them RIGHT by combining them with the other parts of your business that you may be less thrilled about.
FIRST, you need to Identify what you are REALLY good at doing.
Most entrepreneurs have one or two things they LOVE to do that they feel REALLY skilled at, and they don’t give themselves credit for the other skills they have. Maybe you’re not the “best” in the field at some of these things, so you don’t think it’s worth mentioning or exploring. That’s absolutely not true. Chances are, you’re REALLY good at a lot more things than you realize - and way better than most people at them, too!
Figure out the things you LOVE and the things you’re GOOD AT that you want to use to leverage your business.
NEXT, find the SUPPORT TASKS that will make those “Love It” and “Good At It” skills SHINE.
In order to get the MOST out of the things you love to do, you need to figure out which support tasks will help you boost them up. If you focus only on the things you love to do that you really excell at, you may forget about the pieces you’re less excited about doing. Support tasks can be anything from figuring out the SEO to understanding the Social Media strategies to really help get your content in front of as many people as possible.
Find out what tasks need to happen in order to make the most out of your favorite tasks, and DO THOSE THINGS. Do them until you’re an expert at doing them, too! Then, you’ll get to the BIG, final step.
EXPAND the things you LOVE.
When you get your support tasks down, you’ll realize a few things may change. One, you’ll have another AMAZING skillset that other entrepreneurs would LOVE to have. You’ll be able to teach other people on a whole RANGE of new things you never would have dreamed of being an expert in. Two, you may find that you fall in love with these support tasks, too! You’ll have a new appreciation for what it takes to make these things come out in full force. And, when and if you DO end up outsourcing these support tasks to someone else, you’ll be passionate enough and knowledgeable enough about them to be able to teach your employees how to do it RIGHT the first time.
Hey, everybody. It's Joel Bower, co-founder of Skirmish Strategies and Business Leverage Expert. Today, I'm going to be covering how to leverage what you do best to absolutely crush it in business.
There is so much out there about really getting your business refined to what you do best. Where you're going to contribute the most and have other people take care of it.
The first thing I like to cover is the myth of that. Now, it's something that is finally being taught a lot more often than it was not too long ago. It's kind of a fallacy. You can do a lot more of what you love and you can keep building your business in a way that allows you to do more of what you love, but to totally step away from everything can actually get you into a lot of problems. What I'm finding is a lot of entrepreneurs that are natural at presenting are doing a lot more presentation, but they're not following the analytics on their site. They're not seeing how it actually turns back into results. They think that's okay because that's what they've been told, what they've been fed, but it's not.
In this topic I'm going to actually show you how to leverage what you do best. Not make the other things disappear and pretend they don't exist even though they're affecting your business, but really how to get clear on you can do the things that you really love. You can get the most out of them by doing it right.
First thing we want to do is we want to identify what those are.
Now, some people have a very short list. They go, "Okay, I'm very good at these two things." I would actually suggest that most people that are entrepreneurs or business owners have a lot of skills. If they're averaging against the best person in the industry, maybe not. If they're averaging against people in the industry as a whole, well they might have a lot of skills that they are amazing at and that they can really contribute and add value with that nobody else can.
They don't always give themselves credit. They take it away from themselves and go, "Oh, I do that all the time. That can't be a big deal. Oh, my ability to connect with people pretty quickly or instantly, or my ability to present on a stage. Oh, that's easy stuff. I won't teach that. I won't talk about that. That's not a big deal."
It is a big deal. Those are the skills you built up. If you want to get better at things, if you want to have more things you enjoy, start noting what you really enjoy and what you're truly great at.
Now, if you get to that place and you know that list, now we can do the real work. A lot of these things, they usually have support tasks. Say that I want to be a famous YouTube star. Well, great. I can get video and I can get it done and I can stand there and then I put it up on YouTube. Well, nobody's watching it. What happened? Well, because there's so many other tasks that make that a reality, that make it so that that is seen by people, that your audience can grow and consume. Did you get it up on your website? Is that the only place you put it? You just threw it all on YouTube? Well, do you have a following there? You haven't got a following yet.
When you start thinking about, "Okay, I really love that. I love presenting on video." You have to add the other tasks that make it an actual business. Add the support pieces. If you can go through and at the very least, do them yourself for a while so you understand them. You know those things that really take your ability and turn it into something that is absolutely amazing and is getting out there and getting the results that you want in your business, and you know them really well you don't have to worry when you have to explain someone how to do it or ask someone to do it. Just hope that they're the expert, they should know.
I don't care what task happens in my business. I don't care if it's something I would probably never do again. I'm going to do it enough times to know it really well so that I know what I'm asking for. I know what results look like. I know what timelines should be. I want to get to that level of understanding because it's my business.
Get those support understandings go through the process and get those talents and those skills to build up your main one. Then you can start to outsource it and start getting that work off to other people. I would still be checking in. Great thing, if you've done it you know what to check in on without wasting a lot of time. It's really easy to go, "Okay, well did the SEO tags get put up correctly on the site? Oh, is the titling actually exciting for people? Did this make it onto my Facebook?" You can come back in and check your system and make sure you're actually getting what you expect from your team.
This is a key part. If you're a solopreneur, yeah you've got to do it for a while. Until you start seeing the money climb and the growth in your business. You might have to do the sport for a while. I would get excited and I would start planning on how do you connect this to what you really love. This is what allows you to do what you really love. Right now, it's just you. Soon it'll be a team doing it, but get in there and dig into it like it really matters because it does.
If you just do the video recordings and you don't know how to cut the video, you don't know how to get it up on your website, you don't know how to get the SEO value out of doing your blog, you don't know how to get it on all the social media sites, you just wasted your time. That's time that could have gone to something maybe that is dollar productive right now. Instead of this thing that you, "Oh, I really enjoyed. I'm just going to keep doing it."
Now, the last step - and this is critically important - is you start to expand the things that you love. If you can really look at some of the support things and go, "Wow, you know, I didn't think about it, but I'm not just putting it up on social media. This is a chance for me to interact with my audience. You know, if they actually hear from me. If I get to write that personal message to them and that's the audience I'm growing." Your audience will grow faster. They start to appreciate that it's you there - that they actually can talk to you.
Now, you can't do that all the time. I get that. It's going to build up and there's going to be a lot of time that they're talking and you're not going to be able to participate.
If you take that effort to put it up and get the personal message and maybe check on it, they're going to start to connect to you. Your audience is going to build faster. You're adding value. You're adding you. That's who they want. If you've done this correctly, they want more of your information and more of your talent. Expanding and taking up those support things as really valuable pieces that you find out how to love to do.
Now, when you get to that kind of passion, this is where growth comes in. Not only for your main tasks, because I want to add those back in because it wasn't just those support things that I'm considering in this expanding. When you're expanding, it's all of it. You're looking at how to get better at the things you're already great at. If you've done this right and you've got the support there. Some of that's being put out or actually tasked out or put through team or wherever you're getting your extra support. Sometimes that can be through technologies and all things as we talk about all the time on Skirmish Strategies on how to get that maximum leverage.
If you're doing that, you have extra time to build your skills. Now, it's like okay, "Well, I love doing this. I'm really good at it.” But are you the best? Are you as great as you could be? Now, you can dig back into those. You can also add more skills in support stuff that you didn't think that you would like because you connected them correctly to what you really love. Then it all comes together and you'll find yourself from okay right now you only think that you have a couple skills to seeing that you have tons of skill that people would gladly pay you to have them help them with. Because you've been doing the work behind the scenes. You've been doing the pieces that really matter. You've been making sure that it comes to something that actually mounts to something in your business. Not just, "Hey, I did this because I liked it."
Get out there. Identify what it is. Get the support pieces in place and expand. Grow your skills and abilities and your business will grow.